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In episode 6 of Art Talk, I give you 3 tips and discuss what art marketing really means.
“MAR-KET-ING = an accelerated version of the experiences that led you to believe in your offer”
From as early as the late 14th century, there is evidence of a free market operating: paintings were offered for sale on the Rialto Bridge, and there were sales fairs during the feasts of the Ascension and San Rocco. Auctions also occurred, not only in Venice but in Florence as well.
The members of the Medici family were the most famous 15th-century art patrons and collectors in Florence.
For a very long time, the word marketing made my skin scroll. I made my art, and if you wanted it, you could buy it. I know I am not the only one who feels this way. It always gave me the feeling that I had to sell, and it felt very pushy. But is that really marketing? Is that what is required to sell your paintings or your books?
Marketing is required, it certainly does, and this particular quote I got from Danny Iny from Mirasee made all those feelings go up in dust. It has nothing to do with pushing someone into buying what you have to offer. So in this episode, I will give you three tips that will help you start with marketing or at least feel better about it.
Link to episode 5, Interview with writer Elizabeth Amisu
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